UK Buzz to Box Office: 2 - 4 August

Welcome to the UK Buzz to Box Office Comparison chart!
Taking the eight most talked about films of the week, this table compares these film's share of online buzz in the week leading up to the target weekend, to the takings of the same eight at the box office.

1. The Smurfs                  +14%

2. Despicable Me 2          +5%

3. The Conjuring             +2%

4. The Wolverine             +1%

5. Monsters University     +1%

6. Pacific Rim                   -6%

7. Fast and Furious 6        -8%

8. The World's End          -11%




Conclusions

Smurfs 2 leads the table, with a sharp increase of 14%, which could be due to the young target audience, who would not be adding to the online voice. Despicable Me 2 who came in second with an increase of 5%, likely due to their similar reasons.

At the other end of the table, Fast and Furious 6 is still generating buzz but as it has left virtually all cinemas, did not generate much at the box office.

*Source: Way To Blue & Box Office Mojo